FUN DAY- EVENT MARKETING

FUN DAY

EVENT MARKETING

Event marketing is defined as the new way of marketing products and services (Eckstein, 2002).  The concept of event marketing is one of the critical aspects (Latrobe, 2008). This is true according to the student, looking at the fact that the event planner will need as many as possible people to come to the event. During the event planning process there has to be maximum consideration to the most effective way of advertising the event (Latrobe, 2008). This was applicable during the fun day event preparations as there was the use of pamphlets as a means of advertising and marketing the event.

 Promotion can also be done through the use of word of mouth to build the excitement with the student and communicating to the community as a whole (Anonymous, 2011). This was done during the event preparations because the hospitality student were always tell their fellows about the fun day event, and issues such as the location, time and the description of the event, including the types of menus and the activities to be performed. Event marketing is done purposely as a way of sending a message to the people as a whole (Eckstein, 2002).